Pdf factors of consumer behavior that affect purchasing. The consumer perception towards a particular product and the brand also influences his buying decision. Consumer behaviour consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer. Factors affecting consumer behavior thesis website. Online shopping in pakistan, consumer buying behavior, virtual shopping, affecting factors. Economic factors that affect consumer behavior bizfluent. These varied behaviors influence the personal preferences of the other set of individuals as they. The data has been collecting with the help of questionnaire.
Cultural factors influencing consumer behavior definition. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. An understanding of consumer behaviour is essential in planning and programming the marketing system. Factors affecting consumers buying decision in the selection. Consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class. Besides the internal factors, external factors also influence consumer behavior. Dec 29, 2012 this ppt would be useful for those wants to understand the internal factors affecting consumer behavior. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. Identifying key factors affecting consumer purchase behavior in an online shopping context chung. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality.
A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Some of the important factors that influence personal buying behavior are. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. There are four psychological factors that influence consumer behaviour. It has been more than a decade since the ecommerce first evolved. The way an individual addresses a situation singlehandedly or say in a group is influenced by many factors. Factors influencing organistaional buying consumer. Key factors influencing online consumer behaviour backed by. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior.
How online shopping is affecting consumers buying behavior. The four most important factors affecting buyers behavior are. The company was following the product concept of marketing and catered only to their existing customers, while paying no attention to the changing needs and demands of the consumers. Choose any offbrand consumer product that you want to reposition into a national brand. Factors affecting consumers buying decision in the. This study aimed to determine factors of consumer behavior that affect to purchasing decision on. Factors influencing individual behavior tutorialspoint. Factors influencing consumer behavior canadian center of.
Age and life cycle have a potential impact on the purchasing behavior. The consumer plays a very important role in the demand and supply chain of every economic system of. Free essays on factors affecting consumer behaviour. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. The external factors affecting consumer behavior have been discussed categorically in this chapter, spread across the sections on business environment, geodemographic factors, consumer culture, seasonality, and induced consumer perception.
What are the characteristics that affect consumer behavior. These factors include culture, subculture, social class, reference group and family influences. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Psychological factors influencing consumer behavior definition. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. In a laymans language consumer behaviour deals with the buying behaviour of individuals. The demographic factors which affect consumer behavior are.
In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The buyer in influenced by various variables like cultural, social, personal, and psychological factors. At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values. In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then. These factors are associated with the groups that the. The sub factors under personal factor are listed below. Subcultures can include nationalities, religions, racial groups, or groups.
External environmental factors affecting consumer behaviour. The impact of factors influencing the buying behaviour on. Consumer behaviour and factors influencing buyer behavior. Sep 21, 2017 the fff model takes into consideration internal and external factors affecting consumer buying behaviour. Each culture contains subcultures groups of people with share values. Psychological factors also play a pivotal role in consumer behavior.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Factors affecting marketing strategy due week 8 and worth 220 points go to a local store that sells store brands or offbrand consumer products. Factors affecting online shopping behavior of indian consumers. Psychological and social factors that influence online consumer. While our preferences change with age and level of education, sex and income also affect our product choices and decision making patterns. Psychological factors influencing consumer behavior. Pdf factors affecting consumer buying behavior researchgate. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Sep 02, 2018 social factors affecting consumer buying behavior. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Not all consumer exhibit the same buying behaviour.
Consumer buying behavior is influenced by two major factors. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. As the change comes in these factors, consumer behaviour also changes. What are the factors influencing consumer behavior. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase.
Some personal internal factors include age, lifestyle, occupation, income, culture and personality. The main catalyst which triggers the buying decision of an individual is need for a particular productservice. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. The consumer behaviour also depends on the personal characteristics.
Every individual has someone around influencing their buying decisions. Age and lifecycle have potential impact on the consumer buying behavior. A consumer s beliefs and attitudes greatly influence the buying decisions that consumer makes. This research study is limited to the study of consumer switching behavior, with the perspective of mobile customers in the united kingdom. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Many factors, specificities and characteristics influence the. Kotler and armstrong 20 6 mentioned that a consumer behavior was influenced by social factors, such as the consumer s small groups, family, and figure 1. Factors affecting consumers online shopping buying behavior.
Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. General factors culture, and includes the arts, customs and values, as well as the skills common to individuals in a particular society and these habits vary from society to another, and thus culture represents a pattern of consumer behavior, and marketing men rely on marketing plan on this facto. To analyze and synthesize the findings, a metaanalysis is conducted to build consensus about what factors significantly affect consumers mobile payment behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes.
Jan 01, 2003 identifying key factors affecting consumer purchase behavior in an online shopping context chung. Understanding how to motivate your customer is a powerful tool. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Lets take a quick look over these major elements that imprints a persons behavior inside and outside of the organization. Consumer behaviour solved case study matin khan bbamantra. Motivation, perception, learning, and attitude or belief system. Personal factors characteristics include age, education, job position, maturity, etc. What are social factors influencing consumer behavior. Many empirical studies have been conducted globally in the last decade about consumers mobile payment behavior.
What are the factors that affect consumer buying behaviour. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton park region, which is. International journal of scientific and research publications, 36, 14. Factors affecting the consumer buying behavior survey. Motivation motivation is what will drive consumers to develop a purchasing behavior. A purchase decision is the result of each and every one of these factors. The key factors influencing an individuals attitude in personal as well as social life are. The impact of cultural factors influencing consumer buying. Impact of demographic factors on consumer behaviour a. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
Factors affecting consumers online shopping buying behavior by. Factors influencing consumer behavior of smartphone users. Factors that influence the consumer behavior on choices of local commercial bank for banking products and services in perak ii declaration we hereby declare that. Essentially, culture is the share of each company and is the major cause of the person who wants and behavior. Pdf a study of factors affecting online buying behavior. A number of personal factors also influence the consumer behaviour.
An study of factors affecting on online shopping behavior of consumers. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behavior in cyberspace. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Personal factors may also affect consumer behavior.
The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Consumers purchase products and services as and when need arises. The social factors are the factors that are prevalent in the society where a consumer live in. Factors affecting consumers mobile payment behavior. Pdf age and factors influencing consumer behaviour.
Some of the important factors that influence personal buying behavior are the lifestyle, economic status, occupation, age, personality, and selfesteem. Consumer behaviour solved case study matin khan case i. What are cultural factors influencing consumer behavior. Social factors play an essential role in influencing the buying decisions of consumers. Personal factors can also affect the consumer behavior. Factors affecting online shopping behavior of consumers. In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Beliefs are the way people think about a particular product or brand, while an attitude is the individuals consistently favorable or unfavorable evaluation, tendency or feeling about a product or brand. Identifying key factors affecting consumer purchase.
Consumer behavior is affected by several factors, chief among them being age, sex, income and education. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. The cultural factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. External affecting consumer behavior management study hq. Pdf factors that influence consumer behavior in the. Consumer behavior is affected by internal and external issues. Consumer behaviour internal factors linkedin slideshare.
Identifying key factors affecting consumer purchase behavior. A consumer is someone who pays a sum to consume the goods and services sold by an organization. The society is composed of several individuals that have different preferences and behaviors. Lifestyle of customers is another import factor affecting the consumer buying behavior. The target customer includes the broad range of the. Some of the important personal factors that influence the buying behavior are. Personal factors play a very important role in affecting the buying behaviour of a consumer. Factors affecting consumer buying behavior of mobile phone. The perception is the process through which the individual selects, organize. Social factors influencing consumer behavior definition. In this video you can see different factors influencing consumers behavior in detail. A study on factors influencing on buying behaviour of.
These factors are not individualistic,and are external to the individual. Scholars have discussed these factors in different pairs and groups. Consumer buying behavior is the behavior of final consumer. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. External issues could include economic situation and political environment. Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence. A purchase decision is the outcome of all these factors. Lifestyle refers to the way a person lives in a society and is expressed by the things in hisher surroundings.
Effect of demographic factors on consumer behavior. Those factors are known as internal factors or personal factors. The objective of this study is to examine how personal factors such as lifestyle, personality, and economic situations affect the consumer behavior. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Nov 05, 2016 final report on consumer buying behavior and factors affecting their buying behavior. The present paper focuses on major factors influencing consumer buying behavior.
However, during the crisis, peoples disposable incomes had declined. Final decision are based on such factors even when their importance is limited in the decisionmaking. With your download, get the best papers relevant to this one, including 12 top related papers. The consumer buying decision process is influenced by many internal and external factors. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Factors affecting consumer buying behavior semantic scholar. Aug 22, 2010 the explanation of these factors is as follows. Age of a consumer and his life cycle are two most important sub factors under personal. In fact this is one major factor that influences consumer behaviour. Apr 24, 2019 mobile payment is quickly changing consumers spending patterns and payment habits. Psychological factors that influence consumer buying behavior. Many factors, specificities and characteristics influence.
Factors affecting consumer buying behavior factors of. Martin incorporation was involved in the cosmetics and perfume business. Blackberry smartphone with the case study in faculty of. According to belch and belch, whenever need arises. Final report on consumer buying behavior and factors. Jun 25, 2018 consumer behavior can be influenced by factors such as motivation, learning and perception. A project report on consumer behaviour in online shopping by anish thomas 2010e03 submitted to symbiosis international university in partial fulfilment of the requirements for the award of the masters in business administration.
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